Thursday, June 14, 2007

New Way to Promote Books Using Web 2.0 Technology

TurnHere and Simon & Schuster are teaming up to create a new Website called the Story Behind the Story.

Here's the description from the Website:

" offers compelling video stories that give readers insights into some of the world’s best authors. The social media video site offers the back story about the lives, personalities and the inspirations of these engaging writers. We created to give readers the real story behind the story. It is the place where your favorite books and authors come to life, and it’s also where you can engage with the literary community on a whole new level. Using the site’s variety of social media tools, you can embed an author video on your own Web site or blog, email it to a friend, or share with your book club. You can also subscribe to the videos using RSS, add them to, or Digg your favorite new title. Readers are encouraged to come back often as new videos are added on a regular basis."

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